There are numerous social media platforms available today, and not all of them are created equally. This means it is not necessary for you to be part of every single social network. This is because some networks may not hold any value to you or your business, as well as because following too many social networks can be very tiring in general. As each network is different, this means that each site is good for different things. Before choosing a social network to engage in for your business, be sure to ask yourself these following questions.
The first question you should always ask is: Why? “Why do I need this particular social network for my business?” “Why am I even thinking of setting up in social media platforms in the first place?” Asking this question can help determine if what you are doing is even worth your while. If you can’t come up with an answer to why you are even doing this with a social platform, it would be better to just give up on that particular platform.
Who and where?
After having finished asking why you are doing this, ask yourself the next following questions: “Who is my target audience?” and “Where do they hang out?” One of the keys in social media marketing knows your audience. Once you know who to market to, know which social network they frequent in. As social networks have different audiences, it is all a matter of knowing where to look. You can also accomplish this by looking where your competitors are lacking, or by listening to your potential customers, or even doing a Google search.
The next question you ask is what? “What am I going to put up in this network?” Asking this question helps you start on how to formulate a strategy of what you are going to post in the network. Will you just post blog posts all day? Or will you interact with customers by asking them questions? Will you be posting different kinds of content? What kind of content? What will that content be about? Each platform does something different; what will you post in that platform?
How much time?
The last question you need to ask yourself is how much time? How much time do you intend to invest in social media? If you don’t plan on investing that much time on the subject, you can choose to focus on a network that also doesn’t need much attention, for example, Twitter. If you intend to invest more time in social media, pick a network that is suited for blogging. Also, if you don’t have the time or desire to do this yourself, but at the same time, answered all the above questions, as well as understand that social media might be a worthy venture, you can have a different person take care of the social media duties for you. On the other hand, you can also hire someone to train you in social media if you are interested in learning how.